EVIDENCE-BACKED STRATEGY

Where your product meets your market — at the right angle.

Product truth on one side. Real customer research on the other. Miter finds the exact angle where they converge into a campaign — every claim traced to a source, not invented.

No card required · Every generated claim shows its source
THE DIFFERENCE

Generic output vs. traced output.

Most AI tools generate text that sounds plausible. Miter generates a structure you can audit — every claim connected back to where it came from.

Generic AI
Miter
Unverified

"Customers love the fast results"

Sourced

Claim traced to product-fact #3

No source

"Trusted by thousands nationwide"

Approved

Quote verified against forum thread

Broken link

"Clinically proven formula"

Reviewed

Avatar belief confirmed by you

Assumed

"Your #1 pain point is…"

Passed

Fabrication Guard · 0 unsupported

THE SYSTEM

One input. Six stages. One traceable output.

Each stage hands off to the next — nothing skipped, nothing invented, every handoff visible.

01

Product Brief

One structured input — your product, mechanism, and facts.

product_brief.json
02

Market Research

Competitor positioning and category sophistication, cited.

3 sources found
03

Customer Research

Real quotes from forums and reviews — never generated.

voc_quote · verified
04

Strategy

Angle, belief chain, and Big Idea — reviewed before anything else runs.

angle · approved
05

Asset Generation

Ad copy, scripts, or sequences — written in a chosen voice.

draft · generating
06

Quality Review

Fabrication Guard and Diagnostic Judge run before you ever see it.

0 unsupported
THE FABRICATION GUARD

Every claim shows its evidence — or gets blocked.

This isn't a disclaimer. It's a structural check that runs on every draft before you see it.

draft_review · advertorial 1 flagged

Customers consistently mention noticing a difference within the first two weeks. It's made without the shortcuts found in most competing products — which is why it works for absolutely everyone, guaranteed.

Every batch is independently tested before it ships, so you're never the one finding out it doesn't hold up.

source · review-aggregateSupported

23 of 31 recent reviews mention results within two weeks.

source · product-fact-4Supported

Matches the verified ingredient/materials list exactly.

source · qa-fact-1Supported

Matches the approved quality-control process description.

source · none citedUnsupported

No source claims a universal or guaranteed outcome. Suggested revision: reframe as a supported, individual-proof claim.

9
Claims traced
1
Blocked
8/9
Diagnostic score
ONE FOUNDATION, MANY FORMATS

Every asset traces back to the same approved strategy.

WHO IT'S FOR

Built for people who have to stand behind the claim.

01

DTC Brands

Steady campaign output without a full agency retainer — grounded in your actual product facts.

02

Agencies

Consistent, evidence-disciplined output across every client and product, without re-deriving research each time.

03

Copywriters & Strategists

An AI collaborator that won't hand you an invented testimonial or a claim the product can't support.

START HERE

Find your angle.

One product brief. Everything after that — research, strategy, and copy — Miter builds, and you approve.

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